A BASIC GUIDE FOR BRANDING FOR FASHION MODELS

Practices for Increasing Visibility, Client Reach and Fee for Models

1. Build your personal brand & Exposure: Harness the media (social media platforms and sites with great SEO, newspapers, magazines etc.), using consistent language, content and actions to portray a compelling models pitch to hirers and to build your presence.
2. Build and Publish your modelling Portfolio: Compile a standard modelling portfolio. Make your portfolio attractive, tailored to the type of jobs you want to do or specialize in. Having a hard copy of your portfolio is great for live audtions but having an online listing is a great way to increase your visibility. A great place to list as a model is on http://modelmanagement.com . Its a great platform for modelling jobs.
3. Become an expert: Learn about the history and intricacies of the modelling world and use your indepth study of it to our advantage and for aspiring or new models, by conducting modelling workshops, writing a book or a modelling guide in order to share your insights. Partnerships in this area will help improve reach and credibility; Collaborate with Photographers, Videographers, Make-up artist etc., to create courses and guides relevant to the fashion industry.
4. Sell your Features: Iconic Models are ones with specific features that makes them instantly recognizable or unforgettable. Sell ever part of you; the uncommon, the weird & even the-not-so acceptable features. Be an iconic model. Find one thing that others do not have/want and rather than minimize, Maximize IT. Boldy Sell your Features.
5. Connect with Bloggers: Bloggers are your friends, connect with them inorder to create valuable back-links for your brand. Reach out to as many blogs as possible to get paid and collaborative features on their platforms. In order to maximize this practice, your content/ visual portfolio must be compelling, eye-catchy and tailored to you.

Books to learn from & fuel your Modelling Passion
• MODEL OF INFLUENCE by Nigel Barkers
• STUDY OF POSE by Coco Rocha
• THE KATE MOSS BOOK by Kate Moss
• BECOMING by Cindy Crawford
• BASIC FACE by Cindy Crawford

About the Author

Ezennia Anita is the Creative Fashion Director of MvseHouse; a Customer-Centric Costuming Brand in Nigeria. She is also a Content creator and Branding enthusiast, with growing interests in Digital Marketing.
Contact her via email: anitaezennia@gmail.com